6th Intranet & Digital Workplace Summit has ended
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Tuesday, May 23 • 9:15am - 9:50am
If You Build it, Will They Come? Creating And Executing A Successful Communication And Engagement Plan For Your Intranet Rollout
Northwestern Mutual

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The best digital workplace ever created won’t take your company very far if you don’t support it with a well-considered communication plan to help through an organizational change. Take an inside look at how communicators at Northwestern Mutual decided to make a drastic change to reinvent their intranet through a massive overhaul while balancing the communication needs of four generations of 7,000 employees and contractors.


This session will provide you with stages on how to take your current intranet and launch a digital workplace where workers know they can find the latest headline news that matters to them, including how to:


  • Socialize a new digital workplace well in advance of launch-- critical if your workforce is change averse or if you haven’t had a large-scale change in some time
  • Hold listening sessions, promoting initial designs and communicating to leaders the information that matters most
  • Move from informational to participatory activities as you near your live date to help your audience invest in the new platform
  • Launch your message with useful ideas which include in-person and online demos, promotional video, one-sheet job aids and distributed training and support



Sue Weinlein, Senior Digital Workplace Consultant

Northwestern Mutual

avatar for Sue Weinlein

Sue Weinlein

Senior Digital Workplace Consultant, Northwestern Mutual
I’m the communication lead for the digital workplace initiative at Northwestern Mutual, a Fortune “World’s Most Admired” company in Milwaukee, Wis. I help internal clients create intranet site strategies and lead a consultative approach to bringing sites into the company’s... Read More →

Tuesday May 23, 2017 9:15am - 9:50am PDT
Wheaton Room, 2nd Floor, Hilton Chicago Mag Mile Suites 198 E. Delaware Place, Chicago, IL 60611