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Monday, May 22 • 10:15am - 12:15pm
Workshop B: Applying Internal Communication Measurement Standards To Your Intranet, Enterprise Social Network & Digital Workplace
True Digital Communications

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Internal communication measurement continues to be both an urgently needed strategic skill, and one that practitioners say they need and want. Complicating matters is that the digital world has progressed beyond intranets to include enterprise social networks, which can fall victim to the same output-focused measurement strategy as social media. Both ESNs and intranets require measurement strategies that are integrated with those of the broader internal communication plans.


This measurement focused workshop will guide you through the process of how to align your internal communication measurements standards to your intranet and digital workplace, including how to:


  • Establish the detailed components that comprise each standard and how to interpret the data you gather from measuring them
  • Know the internal communication measurement standards derived from existing and original research
  • Choose the method of measurement for each classification of internal communication measurement standards
  • Perform measurement per the internal communication measurement standards, qualitatively, quantitatively or a mixture of both
  • Interpret and act upon the data you receive from internal communication measurement activities


Sean Williams, Vice President & Practice Lead

True Digital Communications

avatar for Sean Williams

Sean Williams

Vice President & Practice Lead, True Digital Communications
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published... Read More →

Monday May 22, 2017 10:15am - 12:15pm PDT
Streeterville Room, 2nd Floor, Hilton Chicago Mag Mile Suites 198 E. Delaware Place, Chicago, IL 60611